Demi Jansen

brand manager at Inner Circle, Netherlands & Chile

I run Inner Circle's brand across the Netherlands and Chile — one voice, two markets. I'm also building Studio Troix, sportswear for swimming, cycling and running.

walk this way

Trained as an entrepreneur, working in brand

I'm Demi. I studied entrepreneurship in Tilburg and then Amsterdam, and the part of it I kept coming back to was brand. These days I look after Inner Circle's, in the Netherlands and Chile.

I'm also starting Studio Troix, a sportswear label for triathletes. After years of running and cycling I never found kit that was both functional and good-looking, so I'm making it.

The short version

Brand manager at Inner Circle — the Netherlands & Chile
Founder of Studio Troix, sportswear for triathletes
Creative, energetic, hardworking
Entrepreneurship: BSc Tilburg, MSc Amsterdam

The work so far

Brand Manager, Netherlands & Chile

Inner Circle · Amsterdam

currently

Positioning, campaigns, launches, and the day-to-day calls that keep one identity coherent in Dutch and Spanish.

Founder of Studio Troix

2026-present

I'm building a sportswear label for triathletes, starting with running gear. After years of running and cycling I could never find kit that was both functional and good-looking, so I'm making it.

President of Business Club Eigenaardig

2021-2022

I ran a Den Bosch business club for the city's young entrepreneurs — bringing founders together who could genuinely help each other, and keeping the room worth showing up to.

Where I studied

MSc Entrepreneurship

2024-2025

UvA & VU Amsterdam

A joint degree from the University of Amsterdam and Vrije Universiteit, taught in English at the Roeterseiland campus. It's for students from any background who want to get good at turning opportunities into action — in a new venture or inside a company.

BSc Entrepreneurship and Business Innovation

2020-2023

Tilburg University

The only programme of its kind in the Netherlands at this level. Economics, finance and law as a foundation, then real venture work through the Entrepreneurship in Action series — built to train academically skilled entrepreneurs and intrapreneurs.

Say hello

For work, for a question, or just to say hi — email and LinkedIn both reach me.

Connect on LinkedIn or Email me