brand manager at Inner Circle, Netherlands & Chile
I build brands with energy and care. Creative strategy, sharp execution, and stories that travel between markets. Scroll along the meadow and meet me.
I'm Demi. I turn ideas into brands people actually feel. Strategy first, then the energy to make it real: campaigns, copy, and moments that stick, whether the market speaks Dutch or Spanish.
Entrepreneurship is my training ground: three years in Tilburg, a year in Amsterdam, and brand building is where it all comes alive.
currently: Brand Manager NL & Chile, Inner CircleIn short
Inner Circle · Amsterdam
Brand manager for Inner Circle across the Netherlands and Chile, two very different markets sharing one brand voice. Creative by instinct, energetic by default, and relentlessly hardworking when a campaign needs to land.
2026-present
An athletic apparel venture for all three triathlon disciplines (swim, bike, run), launching with running wear. Born out of years of running and cycling without ever finding sportswear that was both functional and fashionable, Studio Troix is the brand Demi wanted to exist.
2021-2022
President of Business Club Eigenaardig, a Den Bosch club connecting the city's new generation of young entrepreneurs. Leading a community of founders who share, learn, and grow together.
UvA & VU Amsterdam
A joint degree from the University of Amsterdam and Vrije Universiteit, taught in English on the Roeterseiland campus. Designed for students from any academic background to develop the skill of turning opportunities into action, whether for new ventures or corporate innovation.
Tilburg University
The only programme of its kind in the Netherlands at the academic level: a solid foundation in economics, finance and law, made practical through the Entrepreneurship in Action series, built to train academically skilled entrepreneurs and intrapreneurs.
Have a project in mind, or just want to say hi? Either way, I'd love to hear from you.
© 2026 Demi Jansen
